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A portrait headshot of Youssouf Fofana.

District 23 is Youssouf Fofana’s third and biggest collaboration with the Jordan brand.

Photo courtesy of Nike.

With Jordan, Youssouf Fofana is Creating an Immersive, Alternative Cultural Experience at the Olympics

The Jordan Brand’s creative director for the upcoming Olympics wants to make sure the multiculturality of Paris’ 18th arrondissement is celebrated – and that its young inhabitants don’t get left behind.