Swiss born Sudanese-Eritrean sisters, Jasmina and Nabyla Serag, along with Arci Friede, Melvyn Buss and art director Denise Haeberli, are launching a diverse and fresh label named after their band, Sirens of Lesbos.
The group christens the label with its new single, "We'll Be Fine," a soulful melodic pop experience that incorporates reggae beats with compelling lyrics that will induce island feels.
"We'll Be Fine" art work.
As the Serag sisters put it, "We'll Be Fine' is a breakup story that will end happily—in this life or a next one. We tried to find a sound formula that would reflect that strange limbo state between sadness and confidence."
The group's sound is an infusion of '60s and '70s pop and soul, blues. The artists' backgrounds in hip-hop, pop, Caribbean, Ibiza, and Western music occasionally involuntarily bleeds into their music. The Serag sisters gave us insight to their creative process:
"We don't write and produce music with the idea of injecting our ethnic background into it—it can happen or not...the last thing we want to be is a cliché. It is a fact, however, that we are the children of Eritrean-Sudanese parents; we grew up listening to popular Afro-Arab music of the '50s, '60s and '70s...Their music was poetic, often sad but basically full of hope. This melodramatic vibe flowed into "We'll Be Fine" even though the musical references in the song recall more Caribbean and Western than East African sounds."
Sirens of Lesbos.
If "We'll Be Fine" is any indication for what's to come, we'll be keeping our eyes on future albums from the group.
"We'll Be Fine" will be launched with the label, June 4. You can listen to the premiere of the single below.
