Tyler, the Creator Samples Iconic Zamrock Band Ngozi Family on New Single, “NOID”

Building up to his eighth album, Chromakopia, Tyler Okonma is perhaps ready to show the world how much he values his direct Nigerian and African heritage.

 A still from the music video from Tyler, the Creator’s “NOID.”

“NOID” samples a song by the 1970s Zambian rock band, Ngozi Family.

(Tyler, the Creator/YouTube)

On the announcement flier for Tyler, the Creator’s upcoming eigth album, Chromakopia, there’s a familiar statement: “All songs written, produced and arranged by Tyler Okonma.” It has graced the album covers or digital tracklist sleeves of several of his albums, including his fifth album, Flower Boy, and the Grammy-winning IGOR.

Beyond expressly claiming authorship and proclaiming himself as a polymath, Tyler's public use of his surname in recent years seems tied to a growing readiness to embrace his African roots. His father is a Nigerian of Igbo descent. Back in 2016, he proudly (and hilariously) yelled, “I’m Nigerian, n—,” after beating Kanye West in a foot race and he's continued to find ways to show that African side of his identity.

Today, a week from the release of Chromakopia, Tyler has released the album single “NOID," a piercing take on the paranoia that accompanies being a well-known celebrity. Conspicuously, the song heavily samples “Nizaka Panga Ngozi” by the iconic Ngozi Family, a revered band from the seminal Zamrock (Zambian rock) scene of the 1970s.

In addition to basing the music for “NOID” on the grungy intro of “Nizaka Panga Ngozi,” the hook for Tyler’s new single also samples the bellowing chant by the Ngozi Family lead singer, Paul Ngozi, sang in Chewa, a language spoken across Zambia, Mozambique and Malawi.


- YouTubewww.youtube.com

The sepia-toned video for “NOID” features a defining cameo by Ayo Edebiri, the American actress and comedian whose father is Nigerian.

Musically, the sampling of an older African song is not a novel approach for the rap artist. “I THINK,” a standout off his sixth album, IGOR, takes its hook and melodic samples from Bibi Mascel’s all-time boogie banger, “Special Lady,” and its drum loop is culled from Nkono Teles’ “Get Down.” Mascel was a Nigerian singer with fringe hits in the 1980s, while Teles, a Cameroonian Nigerian superproducer, is credited with crafting the defining Nigeria’s pop sounds in that same era.

It will be interesting to see how Chromakopia furthers Tyler’s embrace of his African heritage. Earlier this year, Tyler took some umbrage at not being included in OkayAfrica’s roundup of notable African highlights at Coachella. “my last name is OKONMA i was there lol,” he commented (see below).

Perhaps, this is the album that could imprint it on everyone that Tyler really values being Nigerian and African.

- YouTubewww.youtube.com

The Instagram post in which Tyler, the Creator commented about his last name.

The cover artwork for OkayAfrica’s Best West African Songs of 2024 list featuring Ayra Starr and Tems.
Latest

The Best West African Songs of 2024

This year’s list features emerging talents and an uptick in artists reaching to the past to create new sounds.

A man stands on a stage, wearing a denim jacket and pants while holding up a hand fan.
News

With “Sade,” Adekunle Gold Challenged The Nigerian Music Industry

As “Sade” turns 10, we take a look at how Adekunle Gold provided an alternative template to being a Nigerian superstar by making music with soul and commercial merits.