The success of Rema's "Calm Down," is a boon for the Afrobeats genre on a global scale.
Photo courtesy of Rema via Emerald East.
Breaking Down the Success Of Rema's “Calm Down”
While some industry insiders point to Selena Gomez’s outsized fanbase as a factor, the song’s simplicity, as well as the perfect timing of its release — with the help of powerhouse Universal Music Group — pushed its global reach.
