Priddy Ugly’s Music Video for ‘Smokolo’ is Centered on Family and Hustling

Priddy Ugly's music videos always stand out. The South African rapper's latest visuals for his 2017 song "Smokolo" from his debut album E.G.Y.P.T, are equally gripping.

The video was directed by Armsdeal of CideFX Films.

It follows the song's narrative, as Priddy raps about hustling (smokolo), while he can also be seen wearing a school uniform and going about his business. The other storyline in the video is of a grown up Priddy who works at a CD shop and a pizza joint to make ends meet.

With appearances from Priddy's family (mother, father, sister, uncles, friends and his girlfriend), the video is celebratory—the MC reflects on the past and shows his life in present day. You can see him visit his family and juggle a soccer ball with his dad.

Him and his producer Wichi 1080 can also be seen rolling around in a living room in the city—remember DJ Jazzy Jeff and The Fresh Prince's video for "Summertime"?

Watch the music video for "Smokolo" below, and pick up a copy of E.G.Y.P.T DLX here, or stream it underneath. Click here for more Priddy Ugly coverage on OkayAfrica.

Priddy Ugly - Smokolo (Official Music Video)www.youtube.com