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NOORstudios co-founders Bex and Yasmeen Afifi posing in black dresses in front of a garage in Cairo, Egypt.

“The globalization of Arabic music and culture is mimicking the rapid rise of other international genres, including Afrobeats, Reggaeton, K-Pop, and more, so it’s important to discuss our role in empowering creatives in our scene.” - Yasmeen Afifi.

Photo courtesy of NOORstudios; Photographer: Ahmed Hussein.

NOORstudios is Bringing Creatives Into the Global Spotlight

As Arab music and culture take on the global stage, this full-service creative agency is working behind the scenes to help the creatives behind this movement succeed.