Joy Adaeze & Obi Okere, Founders of CurlSistas.com
Photo courtesy of Joy Adaeze
In 2015, a shared love for natural hair and its rich community led Nigerian husband and wife team Joy Adaeze and Obi Okere to launch the lifestyle website and online extensions shop, CurlSistas.com. Joy, a former stylist and noted blogger, spearheads the site's creative direction, while Obi, a career coach with a background in sales, focuses on the numbers and business affairs. Based in New York City, the company caters to naturalistas looking for a one-stop-shop by offering not only kinky and curly clip-ins, wefts and closures, but also a natural hair essentials kit and a DIY natural hair products ebook. "We are giving women options that are true to who they are," Joy said in an interview with Cocotique.
