Nasty C Signs with Def Jam Recordings and Releases New Single ‘There They Go’ from Upcoming Album
Nasty C just signed a deal with Def Jam Recordings. Listen to his new single 'There They Go' from the forthcoming album Zulu Man With Some Power.
Songs You Need To Hear This Week: Nasty C, Olamide, Bobi Wine, Busiswa & More!
Nasty C just inked a deal with Def Jam Recordings. The news was broken by Billboardthis morning. The website wrote that the South African rapper signed exclusive deal with the legendary hip-hop label through a joint venture with Universal Music Africa, Nasty C's home in South Africa.
To announce the signing, the rapper and the label released a new single by the lyricist. Titled "There They Go," the song which premiered on Apple Music's Beats 1 today at at 4:30 p.m. ET, is the first single from Nasty C's upcoming album Zulu Man With Some Power.
Def Jam Recordings interim chairman/CEO Jeff Harleston was quoted by Billboard as saying:
"Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family."
The music video for "There They Go," which is directed by Andrew Sandler, will also premiere today on the TV channel Trace Urban South Africa at 18h52 and 21h40.
Nasty C's signing to Def Jam Recordings is a seriously great milestone for South African music, especially hip-hop. The country hasn't been able to export contemporary artists in numbers as large as Nigeria's.
Watch the music video for "There They Go" below:
Nasty C - There They Goyoutu.be
- Nasty C, South African Hip-Hop's Boy Wonder, On His New Album ... ›
- Nasty C Is 10 Minutes Away From a Classic In 'Strings and Bling ... ›
- Nasty C Says The EP He's Working on With NO I.D. Will Sound ... ›
- Watch Nasty C Break Down the Meaning of his Single 'God Flow ... ›
- 8 Things You Need to Know About Nasty C's Upcoming Album 'Zulu ... ›
- Davido, Tiwa Savage and Mr Eazi Cover Billboard Magazine - OkayAfrica ›
- Def Jam Africa Launches in South African and Nigeria - OkayAfrica ›
- Def Jam Africa Launches in South Africa and Nigeria - OkayAfrica ›
- Nasty C Drops New Single and Video For ‘Eazy’ - OkayAfrica ›
- Def Jam Africa Is Expanding Into Côte d'Ivoire, Cameroon & Senegal - OkayAfrica ›
- Def Jam Africa Is Expanding Into Côte d'Ivoire, Cameroon & Senegal - OkayAfrica ›
- Nasty C: ‘I want the world to know there’s more than just Afrobeats in Africa’ - OkayAfrica ›
- Nasty C: ‘I want the world to know there’s more than just Afrobeats in Africa’ - OkayAfrica ›
- Listen to Nasty C’s New Song ‘Zulu Man’ - OkayAfrica ›
- Listen to Nasty C’s New Song ‘Zulu Man’ - OkayAfrica ›
- Spotify’s ‘New Music Friday’ Billboard in Time Square to Feature Nasty C For 24 Hours - OkayAfrica ›
- Watch Nasty C’s ‘Origins’ Documentary on Apple Music - OkayAfrica ›
- Def Jam Announces Nigerian Chairman & CEO Tunji Balogun - OkayAfrica ›
- Interview: Nasty C On His Forthcoming Def Jam Debut 'Zulu Man With Some Power' - Okayplayer ›
- Watch Nasty C’s Lockdown Desktop Concert in its Entirety - Okayplayer ›
- Here’s a Playlist of All Songs From Nasty C and Emtee’s IG Live Battle - Okayplayer ›
- Listen to Shane Eagle and Nasty C’s Collaboration ‘PARIS’ - Okayplayer ›
The Best West African Songs of 2024
This year’s list features emerging talents and an uptick in artists reaching to the past to create new sounds.
With “Sade,” Adekunle Gold Challenged The Nigerian Music Industry
As “Sade” turns 10, we take a look at how Adekunle Gold provided an alternative template to being a Nigerian superstar by making music with soul and commercial merits.