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A photo of Maranata Tegegne sitting in front of Shifta, Ethiopia’s first Afro-Caribbean-inspired vegan-friendly restaurant.

Maranata Tegegne sits in front of Shifta, Ethiopia’s first Caribbean and vegan restaurant.

Photo courtesy of Maranata Tegegne.

Maranata Tegegne is the Creative Directing Ethiopia’s Artistic Future

A pioneer behind one of Ethiopia’s most innovative record labels, the visionary director is pushing boundaries in music, advertising, cultural spaces — and even food — across the East African country.