BBK's Homecoming 2018 was not only a showcase of music, but also a showcase of leading international and Nigerian brands on a cross cultural platform. Beyond having a concert, they also hosted a three day pop-up that exposed the potential for creative endeavors (beyond fashion) to transcend within the youth culture of Nigeria.
Photographer Baingor Joiner teamed up with some of the Lagos' fashion tastemakers like co-founder of Lagos streetwear label Vivendii and models like Alani to create a unique fashion editorial.
"Working with the Metallic Crew was a really insightful experience which brought me into the world of the BBK crew," Joiner reflects. "It's easy to lose track of the constant work going on because it doesn't feel like 'the grind' when you're doing what you love surrounded great people who inspire you; the lines between work and play can be blurred out but it's important to know when to bring it because everyone else does."
His inspiration for the editorial stemmed from wanting the creative scene in Lagos to transcend to a new stage and show Africa in a unique light to the world, featuring brands including Nike, Patta, Mains, Off-White and WAFFLESNCREAM. He sees the photographers, videographers, stylists and all others involved in bringing the fashion culture together as key parts in shipping it on the world stage.
"Shooting the editorial was straightforward because [Alex] Sossah trusted me with the execution and everyone involved brought their own personal flair to the table to bring this idea to life," Joiner says. "I'm really happy about the way things turned out and the memories we made, can't wait till when next we chop it up."
The Nigerian brands included in the pop-up live by the same truth—they each have a unique and authentic voice, influences and aesthetic. The lookbook editorial reflects Lagos as it is today, a city on the rise and draws inspiration from its very essence—a bubbling city with many more stories to tell.
Get inspired and check out the visuals below.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Photo by Baingor Joiner.
Credits
Producer: Amarachi Nwosu
Photographer: Bai Joiner
Models: Ifeoma Nwobu & Alani
Stylists: Alex Sossah & Stephen Tayo
