Style Blogger, Fisayo Longe, Calls Out Fashion Retailer for Copying Her Design
British-Nigerian fashion blogger, Fisayo Longe, says fashion retailer, SheIn, copied one of her designs.
Earlier this month, Senegalese designer, Sarah Diouf, penned an open letter about the stealing of creative property in the fashion world, after one of her designs was copied by YSL during Paris Fashion Week.
Diouf isn't the only designer who's had an unsavory experience with a major fashion brand in recent months. Fashion blogger and founder of online retailer, Kai Collective, Fisayo Longe, is the latest to speak out against what seems to be a growing trend in the fashion world.
Longe took to Twitter earlier to call out California-based retailer SheIn, for selling a skirt, which she says, was originally designed by her company. The skirt, which features black and white stripes and a red floral design, has been worn by a number of other well-known fashion bloggers, and it appears to have been on Kai Collective's website since last year.
REALLY??!!!!!!!! @SheIn_official I spent weeks designing and making this fabric and I wake up to see you guys have copied @kaicollective?? pic.twitter.com/Ggemi7NJuy
— Fisayo Longe (@FisayoLonge) March 20, 2017
Everyone imitates each other within the fashion industry, I get it. It's just how can you copy the actual exact fabric that I designed?!!!!
— Fisayo Longe (@FisayoLonge) March 20, 2017
The skirt being sold on SheIn is practically the same as Longe's, yet she's received no acknowledgement from the company. Longe's followers have noticed, and many have expressed frustration with the blatant rip-off.
Smdh they didn't even try to tweak a thing. I'm so annoyed by this. https://t.co/1sl4tigAEu
— Princess .F. Nkrumah (@FathiaNkrumah) March 20, 2017
When you work hard and @SheIn_official is like Nah B, let me copy your sh*t like identical twins, please respect brands and authenticity. https://t.co/hYUbMSjLUP
— Ndomb Batt Gang (NK) (@nkthiat) March 20, 2017
:( not even low key with the thievery https://t.co/Vdzr2hDSZx
— Lamide (@lameeday) March 20, 2017
This is one trend that the fashion industry needs to let go of immediately.
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