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Elsa Majimbo's Over Being a Comedian - and Wants You to Be, Too
Four years after becoming a viral social media sensation, many of her fans want to know where the “old Elsa” is. But Elsa Majimbo’s not bowing to anyone else’s expectations or pressure.
Elsa Majimbo is beaming.
Standing in the doorway of an old convent, she cuts a majestic figure – draped in a dramatic black, ankle-length coat, with a gravity defying Afro and gold jewelry shimmering in the blinding New York sunlight. On location to shoot the OkayAfrica digital cover, Majimbo is quietly enjoying a small break when suddenly cries of “Elsa!” fill the air.
A gaggle of school kids has seemingly appeared from nowhere, and they're now filling up the road outside the building. The pre-teens point and jostle each other as they try to get a better view of the 22-year-old Kenyan. “Elsa’s inside!” some shriek – and who can blame them for their excitement? After all, it’s not every day that a social media sensation shows up on your neighborhood doorstep. Majimbo looks on, unfazed by all the commotion, the bemused smile on her face suggests she has become accustomed to being at the center of a frenzy. As the youngsters grow louder, the scene playing out seems surreal – a 15-time chess champion catapulted to global fame and the attention of the likes of Beyoncé and Rihanna, thanks to her lo-fi videos shot during the pandemic lockdown – now driving a group of youngsters wild in a tucked away corner of Queens. Though in listening to Majimbo’s accounting for her meteoric rise, there is no place for randomness or luck in her life story. She believes it is all the work of God. “I’ve got Gen Alpha on my side,” she says, as she waves back at the raucous crowd, with a twinkle in her eye.
When the photoshoot resumes upstairs in a spartan room, gone is Majimbo’s playful demeanor and in its place is now a penetrating, steely gaze. She moves with ease and grace; cycling through different poses without any hint of uncertainty, while a cast of lighting techs, makeup artist and hair stylist all look on. That trademark Majimbo confidence is once again on full display.
Dress: Quine Li | Shoes: Victoria Beckham.
Photo by Adbi Ibrahim.
By now, anyone who has ever heard of Elsa Majimbo is familiar with her comic viral videos. The cheekily brazen ruminations of the-then 18-year-old brought much needed levity to millions who felt trapped in their surroundings, courtesy of Covid. Majimbo’s charm and well-timed laughter cemented her place in the hearts of many as a naturally gifted comedian. But these days, being labeled a comedian no longer works for Majimbo – as she makes plain in conversation; she now wants to be known as a model. No more eating potato chips on the bed, no more sunglasses perched awkwardly on her face. The comedy has gone. “That’s a phase of my life that was there, but I’ve left it behind,” Majimbo later explains over lunch at her Williamsburg hotel. “That was just to get me off the ground. We’re off the ground now,” she adds.
Her life has certainly ascended to dizzying heights, since the pandemic ended. The fame and fortune she openly longed for in those videos have arrived, and she is now living in Los Angeles. Her social media feed is a catalog of micro-outfits, shopping sprees and glamorous events. There have also been features in Forbes Magazine, and covers for Teen Vogue and GQ South Africa. In 2022, she signed to IMG Models and WME, and since then has appeared in campaigns for Valentino and Coach. These days her online videos showcase her applying generous amounts of body oil and perfume, while recounting an anecdote about her new fabulous life. Though the change may be jarring to some, Majimbo never hid her aspirational desires, “I told everyone, ‘Love "broke Elsa" while you can, she’s not coming back.’”
Coat: ITA The Label | Shoes: Saint Laurent | Flower anklet: Stylist's own.
Photo by Abdi Ibrahim.
Hours later, standing tall in an eye-popping royal blue gown, she completes another round of poses. When she is done, Majimbo takes a step back and claps her hands in glee. She studies the images on the photographer’s monitor, clearly liking what she sees. “I knew what I came to do, and I did it!” she gleams, before triumphantly strutting off to her next outfit change. In many ways, the location for her cover shoot – a former convent with crucifixes adorning every room and the occasional light fixture with the invocation, “Bless this house, O Lord we pray/Make it safe by night and day” – is a fitting milieu for Majimbo, the second youngest in a family of four. She makes no secret of her Christian faith and how many of the major life decisions she has made have all been predicated on her firm belief in the divine – like dropping out of school to pursue the fickle path of becoming a content creator. “I'm a testimony,” she says. “God brought me here.”
And she is going to need that faith for what lies ahead because what Majimbo is attempting to pull off in the world of modeling and high fashion is a far more difficult proposition. Countless other models have tried and failed to attain significant and lasting success in an industry renowned for its racism and misogyny. The uncertainties abound, and they include making and keeping high profile friends, as Majimbo’s very public falling out with supermodel Naomi Campbell clearly demonstrated. Although she is reticent to talk about this any further, she is outspoken about her experience navigating the world of celebrity and Black Hollywood at large. “I think for me one of the biggest shocks is white people have actually really been there for me,” she says. “White people have given me a lot of opportunities; they’ve really stuck their necks out for me. And I expected the opposite. Most of the pitfalls I’ve gotten in my career have been due to Black people, which is so disheartening. Because, I was like, ‘Oh, you know, Black Hollywood, Black Hollywood, it's all about each other.' But not everything is what it seems."
Dress: Lilach Porges | Shoes: Rochas.
Photo by Adbi Ibrahim.
There have been hurtful attacks from her fellow Kenyans. The online blows came quickly, as she garnered more and more public attention in those early days. The commentary about her took a nasty turn and she transitioned from being a charmingly irreverent dilettante to the subject of sustained misogynoir in her home country. The backlash would eventually prompt her to leave Nairobi and head to South Africa. “It was middle aged men and women coming to attack me – at the time I was 18,” she recalls. Four years on and the online criticism continues, but Majimbo is adamant that she is now totally unbothered by it all, “When I’m in Kenya everyone I meet in person: ‘Oh my God, I’m your biggest fan,’” she retorts sardonically.
In fact, she now appears to delight in taunting her critics with details of her shopping excursions and international shopping sprees, “Why would what User299780 say matter to me?” she responds to the question of whether any of the blows hit. “I don’t even look at my comments because I don’t have the time. I have parties to go to, lunches to go to, flights to catch…The comments you see online, that’s just what they are, comments.” That may be so, but she isn’t above oiling her arms and making a video to address them. Is it all part of some kind of plan to stay relevant? Remaining at the center of attention would ultimately benefit the growing bank account she is always talking about.
Despite all the flaunting and her near constant talk about having money, Majimbo says she doesn’t fear not having any. “Even when things are going to shit, I’ve never been financially insecure,” she says, crediting her parents for all the money she has amassed so far. They instilled in her a sense of financial literacy and urged her to get into the Kenyan property market. “I know no matter what happens, I'm not going broke. It's a fantastic feeling.”
Bodysuit: Quine Li | Shoes: Christian Dior.
Photo by Abdi Ibrahim.
In almost the same breath, her talk of earthly pursuits gives way to exhortations of religious faith. “Being spiritual has helped me stand up to people, especially those who have control and power,” she says, steadfastly. “I serve a living God, you’re not above Him.” But before long, her unflinching self-confidence returns, “No one from where I came from has been able to do what I have done, in the amount of time, [and] how I’ve done it. The only other Kenyan in Hollywood is Lupita [Nyong’o] – and even she had to do two decades of work to get where she is," she breezily proclaims. In reality, it’s only been a decade since the Oscar winner sprung into the spotlight, just shortly after graduating from Yale’s School of Drama. But who needs facts when there’s such outsized confidence at play?
Majimbo wants to be a force in the world of modeling and entertainment, which perhaps explains what some might describe as an unlikely friendship between herself and Steve Harvey, whom she refers to as her mentor. She is clearly in awe of how Harvey has successfully translated his comedy prowess into a media empire. “The way he takes ownership of his content, that's how I want to have ownership of my content,” she reflects. That goal extends to projects in front of and behind the camera, with Majimbo sharing that modeling aside, she is also exploring opportunities in production and acting, following the release of the self titled documentary short, Elsa, back in 2023. This time around she is clearly going after more, “[I don’t want] 'Oh, look at Elsa’s show,' but in reality it's not Elsa’s show, Elsa’s getting paid least on the show,” she astutely explains. “I just don't want to be in a position like that. If I say we're doing this, I'm gonna own some of it.”
There is a keen sense of cognizance that her sustained trajectory of wins is not guaranteed – perhaps Majimbo may stop short of any runway work or fail to achieve the success she envisioned in working in film and TV. But she says that as long as she remains in control, however, she will be at peace with the outcome. “If it's meant for me it will find me – if it’s not, no problem. Maybe I'll end up a lawyer,” she muses, briefly wincing at the thought. “Oh, God forbid,” she says, before once again letting out that infectious laugh.
Additional reporting by Shamira Ibrahim.
Credits:
Abdi Ibrahim - Photographer @abshoots
Tiffany Bloomfield - Executive Producer/Artist Rep @insidetheglow
Karely Pérez-Cruz - Producer @peluaproductions
Fallou Seck - 1st Photo Assistant @myowndad
Wendell Cole - 2nd Photo Assistant @wendellcole
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Rose Grace - Makeup Artist @rosegracemua
Rachel Polycarpe - Hair Artist @rachelpolycarpe
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Nigerian Designers are Putting a Modern Spin on Traditional Fabrics
From Akwete to Aso Oke, these designers are reimagining traditional fabrics with a modern twist, preserving cultural heritage while shaping the future of fashion.
“There’s a specific look my aunties had when I was growing up,”Florentina Agu, founder of Nigerian fashion brandHertunba, tells OkayAfrica in an interview. “These were corporate women, high-flying women, but their fashion was always undeniably Nigerian.” Agu admired them. She wanted to look like them.
After graduating from university and starting a corporate job, she searched for an elegant, refined style rooted in African fabrics and aesthetics. But she couldn’t find it. Hertunba was born from this need and was heavily inspired by Akwete, an indigenous Nigerian fabric native to the Igbo people of south east Nigeria. Why Akwete? For Agu, it’s more than just fashion. It’s a profound expression of what she calls her “Nigerianness.”
“I love Nigeria. I love being Nigerian,” she says. “Things aren’t great economically, and there’s thejapa syndrome. I, too, wish I could pack my bags and leave sometimes. But I can’t. I’m not happy anywhere outside Nigeria for more than two weeks. It’s a bit of a toxic relationship. I can’t live anywhere else.”
Agu’s passion for her culture is deeply personal and stems from her family. Boxes of old textiles passed down from her grandmother became the foundation of her designs. Some of the Akwete fabrics she inherited were as old as 80 to 90 years. They tell stories of how they were used—some as wrappers, others to strap babies onto their mothers’ backs.
When designing her pieces, Florentina Agu thinks of real bodies of real people.
Photo courtesy of Florentina Agu.
Agu’s work is about reimagining these historical pieces for the present day. “I’m always thinking about how to apply these fabrics, which are almost a century old, to modern life,” she says. “What would Akwete mean today to a woman in Lagos? To my curvy friend? To the less curvy one? I think of real people with real bodies.” She wants her designs to fit seamlessly into women’s lives—whether they’re bankers or entrepreneurs.
Hertunba takes traditional elements, like Akwete or oja (a head scarf or wrap), and turns them into something functional and modern. “We make it practical,” she says. “We make it wearable for today.”Fashion as a way to preserve history
Tsemaye Binitie’s journey was similarly transformative. Deep into Western fashion, creating collections in London and staging presentations in New York, he first explored integrating his “Africanness” into his work while visiting his cousin’s home, where West African masks surrounded him. A book about masquerades, authored by Phyllis Galembo, inspired a collection in which he poured his heritage into his design for the first time.
That moment became a turning point. He knew he wanted to center his heritage in his designs. The opportunity came unexpectedly, born out of disaster. His mother’s old Aso Oke fabrics had been damaged in a flood. Instead of letting her dispose of them, Binitie took the pieces off her hands. “These were old Aso Oke fabrics from the 70s. I was excited about the prospects. I started looking into it. Aso Oke has great underestimated potential.”
Since then, Aso Oke has become a defining feature of his work. Four months ago, he took his commitment further by starting a “library of Aso Oke fabrics.” He began hunting for vintage pieces to preserve. “I recently bought a beautiful black one, which they call juju. It’s from the 1960s. And then I found some shiny ones, which they call shine shine, from the 80s. We’re trying to build an archive of Aso Oke designs, quality, and styles—a small library we can always return to.”A collection of masks inspired Tsemaye Binitie’s first collection that channeled his “Africanness.”
Photo courtesy of Tsemaye Binitie.
For Binitie, Aso Oke represents more than just fabric. It has turned him into a champion of cultural preservation. “There are some amazing patterns in there,” he says, “and it’s why I want to collect as much as I can.”
Agu shares his sentiment. “I think human beings underestimate our influence in deciding what becomes a mark of history,” she says. “Fashion is the biggest storage of history. You could see someone wearing a gele (headgear) in Amsterdam or someone in Australia wearing Aso Oke, and you immediately know they’re Nigerian or wearing something Nigerian. You look at a dress and know it’s from the Victorian era because of its design. That’s history. That’s preservation.”TsemayeBinitie is invested in preserving culture and has started a “library for Aso Oke.”
Photo courtesy of Tsemaye Binitie.
Binitie agrees. “Aso Oke tells the story of the wearer,” he explains. “In the 60s, for instance, black dye, called dudu, was the most expensive dye. If you pick up a piece of Aso Oke dyed with dudu today, you know it belonged to someone prominent. Some Aso Oke even come with names—maybe Adekoya or Coker—marking the regions they were made in or the families they belonged to. You can trace people, regions, and social status from these fabrics. Aso Oke holds history.” Through his growing Aso Oke library, Binitie is determined to preserve that history.
But preservation isn’t just about archiving—it’s also about reinvention. For Agu, fashion’s ability to sustain and repurpose is just as vital as its cultural power. “We try to make sure that fabrics get a new life, a second chance," she says. "Sustainability might be a trend, but it's the best trend in the world."
For Binitie and Agu, fashion bridges the past and present, historical and modern, and culture and history.
Nigerian fashion and community
Emmanuel Okoro, founder ofEmmy Kasbit, shares a similar philosophy. “Fashion has been incredibly instrumental in keeping cultures and traditional practices alive, especially as the world shifts toward sustainability,” he says. For him, practices like hand-dyeing and hand-weaving, rooted in African traditions, are naturally sustainable.
His latest collection features wrap skirts for men, inspired by warriors’ traditional wrappers. “Back then, there were no buttons,” he explains. “We modernized the design by adding a button on the waistband, making it versatile for both men and women.” This marriage of tradition and the modern captures the essence of what Nigerian designers are doing today—transforming the old into something fresh and contemporary without losing its soul.
One of Emmanuel Okoro’s goals is ensuring that the garments made from Akwete live on.
Photo courtesy of Emmy Kasbit.
For Okoro, the longevity of fashion is just as important as its functionality. “We ask ourselves: How long will this garment last?” He explains that people today want timeless pieces—garments they can treasure for years. That’s whyEmmy Kasbit introduced a means to extend the life of their pieces. If a customer grows tired of an Akwete garment in five or six years, they can return it to the studio. “Instead of discarding it, someone else can adopt it, and we’ll deduct a certain amount from the price. It’s about decluttering responsibly and ensuring that these garments live on.”
He believes African fashion is evolving, but its future depends on a deeper connection to its roots. “We have to think about our communities, our environment. Are we being responsible with our materials? Are we supporting local artisans?” He points to Akwete, a fabric his brand centers heavily on and boasts over a hundred motifs, most of which remain unexplored. “There’s so much untapped potential in our local communities, and these communities form the grassroots of our industry.”
Creating a single piece of Akwete is no small feat. “It takes two to three weeks of hand-weaving,” Okoro says. This labor-intensive process speaks to preserving the art form and the artisans behind it. “We want these pieces to be heirlooms, passed down through generations.”
For Emmanuel Okoro, there is no fashion without community.
Photo courtesy of Emmy Kasbit.
Preservation is a central theme for Okoro, so he launched theEmmy Kasbit Initiative— to protect culture and empower artisans. A recent Warner Music Africa grant is funding an outreach program for women in weaving communities, covering healthcare, school fees, and improving working conditions. “A woman might spend three weeks, hunched over, weaving one piece of textile,” Okoro says. “That’s luxury—a product of skill, time, and dedication.”
African fashion is proving that heritage and modernity can coexist. Designers like Kasbit, Agu, and Binitie are preserving history and giving it a new voice that resonates across generations and borders. They’re showing the world that African fabrics are more than materials—they’re living stories, steeped in culture, waiting to be retold.
10 African Horror Films to Watch This Halloween
From the popular Nigerian lore of Madam Koi Koi to the long-held myth of the tokoloshe in South Africa, these African takes on the horror genre bring terror and fear to the screen.
From the popular Nigerian lore of Madam Koi Koi to pandemic-adjacent eco-warnings, these 10 films should help get you through Halloween.
‘The Origin: Madam Koi Koi’ (Nigeria, 2023)
Nigerian urban lore has its fair share of horror characters, none more infamous than Madam Koi Koi, the ghost who haunts dormitories, toilets and classrooms in boarding schools. In The Origin: Madam Koi Koi, the titular character goes after a group of boys after they assault a female schoolmate. The two-part film leans into the mythical features associated with Madam Koi Koi, making her an executor of vengeance and justice. Although it has some cloying missteps as a horror film, it’s a worthwhile watch, even if it’s only for its inspirational character.
Where to watch: Netflix
‘The Fix’ (South Africa, 2024)
Set in a dystopian future in Cape Town, The Fix follows a model who takes a designer drug at a party and starts to understand a transformation that follows. In a time where the air is toxic, the effects of the drug prove to be revelatory and forces with competing interests chase after who they consider not just a test subject, but a potential human race savior or cash cow. Directed by Kelsey Egan, The Fix has body horror, sci-fi and superhero elements, anchored by strong performance by lead actor Grace van Dien (Stranger Things), as well as strong showings by Daniel Sharman (Fear the Walking Dead), Clancy Brown (John Wick 4, The Penguin), and Nicole Fortuin (Heart of the Hunter).
Where to watch: Showmax
‘Inside Life’ (Nigeria, 2024)
In modern Nollywood, Lagos is often portrayed with a slick glamor, which is sometimes juxtaposed by grit, but in spirit, Nigeria’s commercial capital is filled with horrors. Clarence Peters’ Inside Life, a six-part limited series, shows how a sequence of mundane, or even tense events, can instantly lead to a horrific outcome. You could go with your friend to meet a local street boss and end up in jail for a crime you didn’t commit; you might enter a bus at night and be abducted by ritual killers; and going for an audition might be the last time you see your family. Beyond its moments of gore, authentic storytelling is the power of Inside Life, a show based on the real Lagos experience.
Where to watch: Netflix
Good Madam (Mlungu Wam) (South Africa, 2022)
A young woman, Tsidi (Chumisa Cosa), together with her young daughter, temporarily moves into the Cape Town mansion where her mother, Mavis (Nosipho Mtebe), has worked as a domestic servant for decades. Upon arrival, Tsidi is upset to find that her mom remains slavishly devoted to her now infirm boss. Tsidi is also disturbed by the house itself, haunted by noises and visions that make no sense to her. Are they real or imagined? Director Jenna Bass deploys deft sound design, strong pacing and generous social commentary to make a case for the banality of evil.
Where to watch: Shudder
Saloum (Senegal, 2021)
This surprise smash from Congolese director Jean Luc Herbulot is a mad-cap fever dream of a film that works as a thrilling exercise in genre-bending. During its slim running time (80 minutes), Saloum manages to feel like a gangster drama, an action thriller, a horror show and a bloody spaghetti western all at once. Saloum follows the Bangui’s Hyenas, three notorious mercenaries who crash land in the mystical Sine-Saloum region in Senegal. In this realm - a sort of swamp adjacent wasteland - the supernatural and the criminal coexist quite nicely, and one or the other is determined to get the protagonists.
Where to watch: Shudder
The Tokoloshe (South Africa, 2018)
The tokoloshe myth is a mainstay of Zulu culture, and has been the source of many a childhood haunting story. With this 2018 film, Jerome Pikwane attempts a reimagination of the tokoloshe story, updating it to fit into more contemporary realities. Hint: Men are bad. Busi (Petronella Tshuma) is a homeless woman working as a cleaner at a hospital where she puts up with a horrible boss. At work, Busi comes across a young girl who she believes is tormented by a supernatural being - a tokoloshe. To save the child from this ruthless monster, Busi will have to face up to her own inner demons.
Where to watch: Tubi, Amazon Prime Video, Google Play
8: A South African Horror Story (2019)
Also known as The Soul Collector, or just 8, depending on which side of the world you are watching from. Rooted in folklore and mythology, 8, revolves around an elderly sangoma who is fated to collect souls for eternity. Seeking atonement after trading his daughter's soul, he comes in contact with a trusting family looking for a fresh start. Harold Hölscher directs this period piece that delivers potent chills but also looks to interrogate how people process guilt, and the aftereffects of the grieving process.
Where to watch: YouTube
Juju Stories (Nigeria/France, 2021)
For their latest trick, the Surreal 16 Collective - made up of the trio Michael Omonua, Abba Makama and CJ Obasi tackle popular Nigerian folklore, adding a deliciously evil bent. The three-part anthology Juju Stories sees the casts spin widely held beliefs, myths and superstitions into real life cautionary tales. What happens when a desperate woman turns to supernatural tricks to keep her dream man? Everyone knows not to pick up money you didn’t drop from the ground but what happens when you do? And what does a naïve college student do when she suspects her roommate is a witch? Juju Stories has the answers.
Where to watch: Amazon Prime Video
Gaia (South Africa, 2021)
A trippy ecological cautionary tale, Gaia broke through last year at the South by Southwest (SXSW) festival where director of photography Jorrie van der Walt scooped the Zeiss Cinematography Award. Directed by Jaco Bouwer, Gaia tracks an injured forest ranger, Gabi (Monique Rockman) who, on a routine mission, is rescued by two off-the-grid survivalists. What starts out as a timely rescue soon grows into a hellish nightmare for Marie as she observes a cultish devotion to the forest among her hosts. Meanwhile, the cabin is also being attacked by a strange presence.
Where to watch: Hulu, Showmax
Kati Kati (Kenya/Germany, 2016)
More spiritual than scary, Kati Kati, the debut feature by Mbithi Masya is a finely imagined take on the afterlife. The film’s protagonist, Kaleche (Nyokabi Gethaiga), confused and not at all oriented, stumbles upon a safari lodge where a motley crew of people inform her that they are all dead and trapped in a sort of limbo state. Produced by Tom Tykwer, Kati Kati - Swahili for in-between - has many things on its mind, one of which is a culturally specific yet universal allegory. What would it look like if a country like Kenya was made to confront the many ways it has failed its people?
Where to watch: AfroLandTV, Plex, Amazon Prime Video
Djimon Hounsou: Hollywood’s Unsung Hero
Though the film industry hasn’t always rewarded him for his immense talent, the Benin-born actor is using his career’s currency for something far more meaningful than accolades and acclaim.
When Djimon Hounsou walks into the photography studio in Brooklyn early one summer morning, sparks of anticipation run through the space. As someone who’s managed to cultivate a largely private life, it’s not often the 60-year-old actor is seen opening up about his life and his career. While he does press interviews for the latest project he’s in, Hounsou is known to be intensely private, and in an age of oversharing, it has raised the mystique around him.
But he has come alone. Having flown in from his home in Atlanta for OkayAfrica’s fall digital cover, Hounsou has forgone the usual Hollywood proclivities to bring an entourage with him, and with it, the buffer that is usually created between celebrity and everyone else. And from the moment the camera starts snapping, it’s as if the enigma around him unspools.
Hounsou’s ability to work a look is unparalleled. He is effortless, fluid—a glide of his arm here, a brush of his hand there, and then, a flash of that magnetic smile. “My old days modeling… it comes back a little bit,” Hounsou grins, surveying the shots on the monitor.
Watching him in front of the camera, the flecks of gray in his beard catching the light, it’s clear what the late Thierry Mugler was drawn to 30 years ago when he made Hounsou — then sleeping on the streets of Paris — his muse, launching a modeling career that included high-profile runway shows and Janet Jackson and Madonna music videos.
It’s what we’ve always known to be true: when Djimon Hounsou is in front of a camera, magic happens. “It’s impossible to get a bad shot,” comments photographer Marquis Perkins between scenes.
Sweater: ADSB Andersson Bell | Hat: L’Enchanteur | Rings: L’Enchanteur
Photo by Marquis Perkins.
In film, too, Hounsou has a knack for edrtnhancing both great and not-so-great projects (Baggage Claim, anyone?). His early roles remain etched in movie history — who can forget him pleading “Give us, us free,” in the courtroom scene of Amistad, or his leap to defend himself against Leonardo DiCaprio’s mercenary in Blood Diamond? He has a quiet ferocity that commands the screen.
“Sometimes I hear comments from studios like, ‘Oh, Djimon Hounsou is too noble to play this role,’” he shares. “It’s nice to hear that the studios are thinking that.” It signifies that he has achieved one of his early ambitions: to portray characters of integrity rather than ones that perpetuate stereotypes, particularly of Africans.
Over three decades and nearly 60 films, Hollywood has relied on the stature Hounsou brings to his roles; from Gladiator to How to Train Your Dragon Two, and a host of Marvel and DC properties in between. And yet, leading man status continues to elude him. Decades later, fans are asking, where is Hounsou’s starring role? Why is he still relegated to supporting characters with limited time on screen?
His fans continue to rally: “This man is in every movie I watch and he doesn't have the credibility he deserves,” @lino.rar writes under one of Hounsou’s Instagram posts. “You are soooo underrated!!! A massive talent!!” @yesgyal writes under another. Comments like these, along with articles calling out the “big-budget purgatory” he’s been in, reflect the widespread recognition of his undervalued talent.
This persistent underappreciation frustrates him, too. Last year, Hounsou told the Guardian that he felt “cheated” by Hollywood and that he didn’t feel he’s fairly compensated for his work. When asked if he still feels that way, he replies with candor, “Not much has changed since then, so I still feel that way. I stay with the same quote that I said.”
But he’s quick to balance this with gratitude. “I've been able to sustain a career, and I think that's something to highlight and acknowledge,” he says. “Even with whatever I feel is lacking.”
“I just keep it vague in terms of the [un]fair treatment of the industry because at the end of the day, I can't blame the studios,” he says. “The studios have been quite supportive of me and have embraced me a great deal.” His unassailable self-respect is evident. “I feel a sense of great pride to have lived on three different continents and to have survived in the film industry. It’s like swimming in shark-infested waters — you may make it, you may not.”
Hat: Art Comes First | Coat: Art Comes First | Pants: Fried Rice | Jewelry: Art Comes First.
Photographer: Marquis Perkins.
There’s a lot we know about how Djimon Hounsou made it. About how he grew up, the youngest of five, in Cotonou, hiding his thespian dreams from a family that wanted a more traditional academic path for him; how he left Benin as a young teenager with his brother; how he landed up homeless in the French capital; how he arrived in LA without speaking English to pursue acting. But there’s much we don’t, and will never, know about what it took to get here — the challenges he overcame, the trials that forged his character.
All of it has endowed Hounsou with a weight he brings to everything he takes on. Movie roles, yes, but anything he lends his voice to, from rhino poaching to climate change. When he speaks, you lean in — not just because he’s soft-spoken, but because you want to, need to, hear what he has to say.
Rather than focusing on what Hollywood hasn’t provided him, Hounsou directs his energy towards what he can offer the world. In 2019, he founded the Djimon Hounsou Foundation (DHF) to combat modern slavery and human trafficking, and to help Africans in the diaspora reconnect with their cultural, ancestral, and spiritual roots. “The aftermath of the Transatlantic Slave Trade is a loss of knowledge,” he explains. “If you don’t know where you come from, you don’t know where you are.”
The foundation’s mission is deeply personal for Hounsou, arising from his own quest to grasp his history, which he didn’t learn much about as a youngster. “How can Afro-descendants relate to their heritage when people like me, who were born in Africa, often feel disconnected from their roots?” he questions.
Suit: Marni | Shirt: A Potts | Shoes: Armando Cabral | Jewelry: Art Comes First
Photographer: Marquis Perkins.
With approximately 200 million people of African descent in the Americas — a legacy of the nearly 13 million Africans kidnapped and enslaved–Hounsou aims to help reclaim these lost connections. Without this knowledge, he believes, there is no way forward.
As he explains, “it’s kind of like a ship at sea, a beautiful ship with a beautiful motor that works perfectly fine and it can go fast. If you put it out at sea with no guidance, no captain directing it, that boat would just circle round and round, and eventually hit the shore or run out of steam and die down.” He adds: “If you don't know how to navigate yourself, it can harm you a great deal in your evolution."
It’s fitting that Hounsou uses this metaphor, as the film Amistad, about a 19th-century slave ship, even with its flaws, helped him realize the gaps in his own understanding and fueled his desire to foster reconciliation and reconnection.
In this spirit, the DHF launched Africa Reconnect, an annual series of music and sports events. The centerpiece is Run Richmond 16.19, a run/walk of either 6.19 or 16.19 kilometers, designed to highlight historical sites in Richmond, where the first slave ship is believed to have docked in 1619. This year’s event takes place on September 21. Future events will include two other locations, Liverpool in the U.K. and Ouidah, in Hounsou’s home country.
Each city features artist Stephen Broadbent’s Reconciliation Triangle, which, when connected, forms the Triangle of Hope — promoting forgiveness through acknowledgment and using reconciliation and justice to shape a new future. As Hounsou sees it, gathering at these sites to reclaim steps once taken forcibly and brutally, now willingly and joyfully, will help transform the spaces themselves.
“It’s a cultural event that lets you experience 400 years of Black history in America,” he says. “I thought, if we could do that in a place where some of our ancestors were lynched, if we come together like that regularly, we'll change the course of what took place there,” he says. At the Gate of No Return in West Africa, the aim is for participants to reverse the route of the slave trade, symbolically coming home to the roots of culture.
Sunglasses: Art Comes First | Shirt & Pant: Galen Cason | Coat: Art Comes First | Shoe: Armando Cabral.
Photographer: Marquis Perkins.
In working on Africa Reconnect, Hounsou found the disconnect between past and present jarring. “It’s the lack of connection that shocked me,” he says. “We can complain about Donald Trump, and the racism here in America, and the racism in Europe, but at the end of the day, all of those countries would not be self-sufficient without resources from Africa.”
“We owe it to ourselves to look to where we come from,” Hounsou continues, “and know that the continent of Africa is feeding the rest of the world.” To him, it’s empowering: “If you believe salvation only lies in the West, you’re setting yourself up for modern-day slavery.”
Hounsou is keenly aware of how narratives about Africa are evolving, especially with the global rise of Afrobeats. “I was a fan of African music long before it became popular in the West,” he notes wryly. And while he appreciates artists like Burna Boy, Wizkid and Davido, it’s the tribal music of his homeland that soothes his soul.
Photographer: Marquis Perkins.
Though he misses Benin deeply, Hounsou hasn’t visited since 2019, but hopes to return by year’s end. In the meantime, he keeps the spirit of his homeland alive in his work. In the sequel to Netflix’s Rebel Moon, Hounsou’s General Titus sings a chant by Beninese singer and guitarist Lionel Loueke, meant to rally village warriors. “He wrote it in our dialect, Fon. It was beautiful,” says Hounsou, who performed the song in the film (remixed by Black Coffee as “Ode to Ancestors”).
Through directing and producing stories from Benin, and Africa at large, under the banner of his production company, Fanaticus, Hounsou further strengthens his ties to home. It’s also a way to deal with the limitations he faces as an “unsung hero of Hollywood,” as one Reddit user put it. “You navigate the water as it becomes rough,” he says. “Trying to keep a legacy intact is very hard in this industry. I have to oftentimes watch my back. It is treacherous. But nothing comes easy.”
His hard-won career is still without one thing, though. “It would be nice to win an Oscar,” he says. “It was nice to be nominated twice [for In America and Blood Diamond]. The third time — it seems like they forgot about me,” Hounsou adds with a sly smile.
Still, he wouldn’t change how anything has played out. He’d tell his young self today to “continue dreaming big.” For him, it all comes back to having a strong sense of self. “Nothing happens unless you can truly see and emotionally feel what you’re envisioning,” he says. “It’s all about having direction and a clear vision of what you want to achieve.” It worked for Hounsou’s early dreams, so it can only work for his future ones, too.
CREDITS:
Photographer: @marquisperkins
Writer: @nadianeo
Lighting tech: @jpierrebonnet
Stylist: @tiffanistyles for This Represents
Market editor: @coralreefin
Fashion team: Elizabeth Fonseca, Myles Colbert, Will Lewis
Groomer: @brittywhitfield
Mali, Niger and Burkina Faso to Launch New Confederation Passport Despite ECOWAS’ Push for Reintegration
This new development underlines the hardline stance of the three junta-led governments with regard to their relationship with ECOWAS.
Update: This story has been updated with the most recent information as of Sept. 17, 2024 at 8:00 p.m. WAT.
The governments of Mali, Niger and Burkina Faso, under the recently-formed Alliance of Sahel States (AES), are set to launch new biometric passports to facilitate travel among the three countries, as they drift further from the Economic Community of West African States (ECOWAS).
The three West African countries, led by military regimes, see the new passport as a means of “harmonizing travel documents in our common area.” This development is despite concerns from ECOWAS that their withdrawal from the regional body could “undermine the freedom of movement and common market.”
The new passport reiterates the hardline stance of confederation with regards to its relationship with ECOWAS.
In July, ECOWAS tasked Senegalese President Bassirou Diomaye Faye with leading negotiations that might bring Mali, Niger and Burkina Faso back into the regional bloc. This was around the same time the three junta-led countries held the first summit of the new AES confederation, five months after its leaders announced they would be pulling out of ECOWAS.
“Our people have turned its back irrevocably to ECOWAS, it’s now up to us to create AES,” Niger’s head of state, Abdourahamane Tchiani, said during the summit in Niamey, capital of Niger. “[AES] is an alternative to any artificial regional grouping, by building a sovereign community of peoples.”
Adding to Tchiani’s remarks, Burkina Faso President Ibrahim Traoré stated that ECOWAS was subject to imperialism from the West, especially as the member states of the newly-formed AES have severed ties with their former colonizers, France, and is bent on not being associated with anything French-adjacent.
The formation of AES symbolically strengthens the alliance between Mali, Niger and Burkina Faso, and continues a collective coldness towards ECOWAS. All three countries experienced coups between 2021 and 2023, with the regional bloc suspending each country and imposing sanctions after every coup. Last year’s hardline stance by ECOWAS against the coup in Niger was integral in the three countries coming together for common purposes.
Chaired by Nigerian President Bola Tinubu, ECOWAS threatened Niger with military intervention if overthrown President Mohamed Bazoum wasn’t reinstated. The country’s assets in ECOWAS banks were frozen, 70 percent of its electricity, from neighboring Nigeria, was cut off, and a no-fly zone on commercial flights to and from Niger was instituted. Shortly after, Niger allied itself with Mali and Burkina Faso, who already had their gripes with ECOWAS.
In late February, ECOWAS lifted several financial and economic sanctions placed on the three countries, as well as Guinea, which had been suspended following the 2021 coup. However, coming a month after Mali, Niger and Burkina Faso announced their exit from ECOWAS, the removal of the sanctions was seen as a move to placate the three countries, which the regional bloc said were “important members of the Community.”
During the ECOWAS summit held in Nigeria's capital, Abuja, on Sunday, a day after the AES summit, ECOWAS Commission President Omar Touray reiterated the strategic importance of reintegrating the withdrawn states. A big part of that is the armed insurgency that has rocked parts of West Africa, of which thousands have been killed and millions displaced between the three countries and beyond.
“Our region is also faced with the risks of disintegration,” Touray said, adding that the suspended member states were allowed to join in on meetings related to quelling insecurity in the region.
Touray also noted that the withdrawal of Mali, Niger and Burkina Faso would have diplomatic and economic consequences, saying that ECOWAS would be forced to stop economic projects in these countries worth over $500 million. “When you get out of an agreement, certainly you don’t become part of that agreement. If it is about free trade, free movement of people, the risk of losing those concessions remains,” Touray said.
Meanwhile, officials from the AES member states have continued to double down on their ECOWAS exit. “Our heads of state were very clear in Niamey when they said the withdrawal of the three countries from ECOWAS is irrevocable and was done without delay, and from now on we must stop looking in the rear-view mirror,” Mali’s foreign minister, Abdoulaye Diop, said in an interview with state broadcaster ORTM on Monday evening.
“I don’t really think the current regimes will consider rejoining ECOWAS, which they see as connected to Western interest,” military reporter and Janes journalist Erwan de Cheriseytold Al Jazeera’s Inside Story. None of the three countries is on track for a regime change or a return to democracy. Earlier this year, Mali extended the stay of its junta for three years and Burkina Faso extended its transition period for a further five years, while Niger’s proposed return to democracy is set for 2026.
According to analysts, however, Senegal’s Faye is the best possible candidate for ECOWAS’s negotiation with the three countries. Faye’s recent, gilded entrance into office came on the back of an election that was widely regarded as credible, an important factor in a region where elections aren’t generally known to be free and fair and democratic institutions are malleable to the whims of presidents.
In fact, Togolese President Fauré Gnassingbe — the other chief facilitator appointed by ECOWAS — is set to continue his two decades in office for the foreseeable future, following a much-criticized constitutional change.
Faye is expected to do the heavy lifting and, beyond his credibility as the youngest elected African president, his pan-African stance and active measures to remove the exploitation of Western imperialism from Senegal is expected to resonate with the leaders of Mali, Niger and Burkina Faso.
“Like the other [AES] heads of state, [Faye] claims sovereignty and a break with the old order,” Seidik Abba, a Sahel specialist and president of the International Center for Reflection for Studies, told AP News.
Currently, the standoff between ECOWAS and the three withdrawn states is playing a role in the Niger-Benin oil pipeline dilemma, and Mali’s government has already hinted at the possibility of nationals of AES members needing visas to move around other West African countries, and vice versa. This is reflective of the level of diplomatic problems that could continue if a working cordiality isn’t reached soon.
According to Touray, “disintegration will not only disrupt the freedom of movement and settlement of people, but it will also worsen insecurity in the region.”
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