Dove Posts Pic Showing Black Woman Turning White After Using Their Soap, The Internet Reacts

The beauty brand Dove posted a series of images that show a black woman turning white after using their soap. As the ad continues, the white woman then turns into another black woman, which has led to some people saying those who were upset were “overreacting."

The #DoveAd wasn't even a little bit racist #DoveSoap
People gotta stop spreading fake news on social media. pic.twitter.com/hQLdChVyM4
— Eric Okafor (@KneWKeeD) 9 October 2017

After receiving backlash online for what many considered an overtly racist campaign, Dove deleted the pictures and posted an apology.

Still, peeps weren't having it, and started circulating the images and other examples where the brand had shown some hints of racism in their campaign. One was a label on one of the brand's products, which reads, “Nourishing lotion for normal to dark skin."

Below are some reaction tweets to the saga.

Okay, Dove...
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
— Keith Boykin (@keithboykin) 8 October 2017

I don't even understand the #Dovead. Why would I want to become a white woman? So many questions.
— Verashni Pillay (@verashni) 9 October 2017

Here's some soap companies for sensitive skin owned by POC. Don't support huge cooperate businesses that are racist! #dove #DoveAd #DoveSoap pic.twitter.com/PzV3Uj8e0D
— vodka 🥀 (@bloodhoneys) 8 October 2017

The historical context of @Dove @Unilever adverts over a century #DoveAd #doveisracist #Dove pic.twitter.com/IUdtFYGpTq
— #THATBRANDGUY (@danielkthebe) 8 October 2017

#dovead FYI - Dove is owned by @unileverusa. pic.twitter.com/3G3FZMOiy2
— Chris (@holemac1) 8 October 2017

For people saying that black people are overreacting on this #DoveAd , consider that maybe your humanity isn't being attacked daily.
— Keep It Real✨ (@Act_with_Class) 8 October 2017

The #DoveAd wasn't even a little bit racist #DoveSoap
People gotta stop spreading fake news on social media. pic.twitter.com/hQLdChVyM4
— Eric Okafor (@KneWKeeD) 9 October 2017

#DoveAd The SA National Civic Organisations (SANCO) is calling on consumers to stop buying Dove products in protest this month. pic.twitter.com/k42AkjPB6R
— Jacaranda News (@JacaNews) 8 October 2017

Dear @Dove:

1. Historical context matters. Your ad looks like a vintage racist soap ad
2. Hire Black women on marketing team #DoveAd #Dove pic.twitter.com/X5E6afWSBn
— Arao \ə-ˈrau̇\ 🇺🇬 (@araoameny) 8 October 2017

POC are perpetually angry, bitter and miserable because they aren't White.👌🏻

##DoveAd #Dove https://t.co/61Kk0pcZzO
— Spectre🇺🇸 (@SpectreBeyond) 8 October 2017

All dark skinned people should boycott #DoveAd products pic.twitter.com/q5h2UCLdNc
— Paul Z (@ZvomuyaPaul) 8 October 2017