Watch this Hilarious Super Bowl Ad by South African Melusi Mhlungu
The cleverly-done ad about 'food porn' was created for the food giant Heinz.
The Super Bowl is one of the biggest annual sporting events in America and attracts close to 100 million viewers every year. Due to the enormity of the event, brands compete to have their commercials aired, however, at quite a hefty price. A 30-second advertising slot can go for as much as USD 5 million.
Melusi Mhlungu is a Miami-based South African copywriter who developed the ad for Kraft-Heinz's Devour frozen food range. He described the opportunity as an absolute dream. The ad is now one of the contenders for an advertising slot at the Super Bowl.
According to Business Insider SA, Mhlungu said:
"It [the ad] was one of those solutions that was so simple and obvious that we could not ignore it. We kept circling back and coming to it, thinking 'there is no way the client would approve it'. But we were wrong, we are so fortunate to have such a great client and brand."
The ad follows the life of a man who appears to be addicted to porn - food porn. His partner narrates the story and details how he is addicted to Devour's frozen food. He is constantly watching videos of the food at home and even at work. He hides pictures of the food in his clothing cupboard and leaves trails of the food packaging underneath his bed. His partner attempts to 'spice things' up and prepares dinner whilst clad in a sexy garment but it is all in vain.
Watch the ad below.