Rihanna's Super Inclusive Makeup Line Is Finally Here
In case you somehow missed it, Rihanna launched her long-anticipated Fenty Beauty line this morning, and the only thing we can say, as of this moment, is that we wished it had dropped sooner.
The fact that the line is by one of the world's biggest pop icons is far from the only thing that makes it stand out. The singer's emphasis on diversity and inclusion when developing the line is another major draw.
Rihanna announced the official release of the line earlier this week, with a promo video that she shared on Instagram. The short features some of our favorite African "it" models like Australian-Sudanese model Duckie Thot and Somali-American Halima Aden, who became the first model to wear hijab on the cover of Vogue back in June.
A post shared by Fenty Beauty By Rihanna (@fentybeauty) on
The teaser features a noticeably diverse group of models, with various skin tones. In fact, Fenty Beauty's full foundation collection boasts 40 different shades—meaning that the needs of brown and black women were actually made a priority for a change.
If Rihanna didnt do anything elseC I'm glad the women in the top row aren't being force into one bottle . pic.twitter.com/EOPJ68FGZF
— Mahalia C. (@MACnMahalia) September 8, 2017
Hear Rihanna talk about why catering to a wide range of skin tones was important to her in the video below.
Everyone needs to hear @rihanna talk about why creating inclusive makeup shades is so important. @fentybeauty 👏👏👏 pic.twitter.com/kdzETuhTrQ
— Cat Quinn (@catquinn) September 8, 2017
The official Fenty Beauty launch went down yesterday in Brooklyn and a slew of beauty editors, bloggers and models were in attendance. Folks looked ravishing to say the least.
Rihanna at the #FentyBeauty Launch 💛 pic.twitter.com/YLP22QIbX9
— MEFeater Magazine (@mefeater) September 8, 2017
Duckie Thot ready for the #FENTYBEAUTY Launch ✨ pic.twitter.com/n7pgMfPD1n
— MEFeater Magazine (@mefeater) September 8, 2017
"Lemme help you with that glow" #KILLAWATT 💫
A post shared by Fenty Beauty By Rihanna (@fentybeauty) on
A post shared by Fenty Beauty By Rihanna (@fentybeauty) on
Yesss queen 👸🏾 Stay WINNING 💄💋❤ @fentybeauty @badgalriri @fentyxpuma
A post shared by Duckie Thot (@duckieofficial) on
In-depth product reviews haven't quite rolled in yet—the line literally launched hours ago—but it looks like we can expect one from none-other than popular Nigerian beauty blogger,Jackie Ainapretty soon.
We're pretty much ready to give Rihanna all our coins on blind faith though. From what we've seen so far the line looks stunning, and a makeup line like this is a breath of fresh air in a mostly white-dominated beauty industry.
Rihanna wears products from her new line on the cover of this month's issue of Elle. See her four covers below and check out some behind the scenes footage from her shoot!
Rihanna for ELLE pic.twitter.com/h0zx7ApHet
— • (@opfavestyles) September 8, 2017
Watch the behind the scenes of my @ELLEmagazine cover shoot featuring @fentybeauty! pic.twitter.com/Es7RViww6V
— Rihanna (@rihanna) September 7, 2017
Fenty Beauty is available now.