Gold Coast Trading Co. 'North African Games - #BootlegMerch' Lookbook

Since linking with Petite Noir and his Drone Society crew for the sleek Golden Drones capsule collection earlier this summer, Seattle by way of Cote d'Ivoire clothing label Gold Coast Trading Co. has been hard at work prepping the latest line of its symbolism-filled gear. Founding designer Emeka Alams recently unveiled the first installment of GCTC's new lookbook North African Games - #BootlegMerch featuring graphic tees, tanks, snapbacks, sweatshirts and long sleeve tees emblazoned with their trademark cryptic motifs. The conceptual line, modeled by Yana Bovenistier, takes its inspiration from North Africa and channels a minimalist aesthetic that seeks to reimagine the oral histories and sartorial moods surrounding a fictional sporting event-the 1990 North African Games held in Tunisia. Pieces from the inaugural release of North African Games - #BootlegMerch are now available in limited quantities online and in select shops in South Africa, Japan and France. Click through the gallery above for a look at the new apparel from the rising streetwear brand. Keep up with Gold Coast Trading Co. on Twitter, Facebook and Instagram.

>>>Gold Coast Trading Co.'s 'North African Games - #BootlegMerch' Lookbook