Black Sherif and Fireboy DML Release Official Video for “So It Goes”
Two of West Africa’s most compelling voices merge raw emotion and smooth melodies in a preview of Black Sherif's sophomore album, 'IRON BOY.'
The collaboration previews Black Sherif's upcoming sophomore album, IRON BOY
Ghanaian music sensationBlack Sherif and Nigerian Afrobeats starFireboy DML have released the official music video for their highly anticipated first collaboration, "So It Goes." Directed by Olu The Wave, the visual depicts the song's themes of ambition, struggle, and perseverance through a striking narrative.
The video opens with Black Sherif as a soldier gravely injured in a brutal battle, conveying the hardships and sacrifices endured in the pursuit of success. As he ascends to the afterlife, he delivers his verses from a celestial realm, watching over those he left behind as they mourn his passing.
The visual takes a symbolic turn as Fireboy DML represents a brooding, more conflicted force, embodying the internal struggles, temptations, and doubts that arise on the road to achievement. The contrast between Black Sherif’s ethereal presence and Fireboy’s ominous persona reinforces the song’s duality of light and darkness—hope and hardship, ambition and consequence.
So it Goes
Both the track and video are released by EMPIRE, showcasing the combined talents of West Africa's most dynamic vocalists. The pairing of Black Sherif's raw, emotional delivery with Fireboy DML's smooth, melodic flow is illustrated in the music video through their portrayals of 'angel' and 'devil' influences in one's psyche.
In So It Goes," produced by Sherif's longtime collaborator SamSney, with additions by Louddaaa, the Ghanaian singer reflects on his relentless pursuit of a better life — "I'll be working all this summer / Getting my bread up and shit / Moving from place to place / From plane to plane / Spreading my word out and shit" — while Fireboy DML contemplates the sacrifices made to achieve one's dreams —"See this life is a lonely road / Everyday hustle for the dough / I'm on the road / Put my body, mind and my soul."
The collaboration previews Black Sherif's upcoming sophomore album, IRON BOY, slated for release later this year. This latest milestone adds to his remarkable trajectory, which began in 2020 with breakout hits "Money" and "Destiny" before skyrocketing to international recognition with "Kwaku the Traveller" — a record that dominated Global Shazam Charts.
Known for his deeply personal and evocative storytelling, Black Sherif has solidified his reputation as a force in contemporary African music. His success has also been punctuated by high-profile collaborations with international artists like Burna Boy and Vic Mensa and a 2023 BET Hip Hop Awards nomination for Best International Flow.
Meanwhile, Fireboy DML brings his polished artistry to the song, reinforcing his status as one of contemporary Afrobeats' leading voices. With bangers like "Everyday" and "Peru" (featuring Ed Sheeran), Fireboy has consistently demonstrated his ability to craft memorable records. As he gears up for his headline performance at London's prestigious Royal Albert Hall this April, "So it Goes" adds yet another highlight to his career.
Before this official video drop, the song launched with a visualizer that amplified its introspective and motivational themes. Fans can expect more from both artists in the coming months, with IRON BOY on the horizon and Fireboy DML continuing his global expansion.
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