Stranger Lagos Campaign

Stranger

(1) a person whom one does not know or with whom one is not familiar;

(2) a person who does not know, or is not known in, a particular place or community;

(3) (stranger to) a person entirely unaccustomed to (a feeling, experience, or situation);

That definition greets each visitor to coffee shop and boutique Stranger Lagos' website. The shop stocks a great selection of brands including Collateral Concepts, Marvie Lab, Orange Culture, Peir Wu,Post Imperial, and U.MI-1. The boutique recently released its Spring/ Summer 14 campaign with a lookbook that follows 'the short journey of the Trickster god/goddess as they fall into a new reality." Photographed by Lakin Ogunbanwo, the lookbook showcases a contemporary Africa at a beach house in Ibese, Lagos. It's far away from Western clichés of African style and features garments from the previously mentioned brands, as well as labels from their archive like Sacai, Helmut Lang and Yohji Yamamoto. View the pictures from the campaign above and if you want to talk about it, tweet @okayafrica with #strangerlagos.