Top 11 African Beauty Bloggers You Need to Follow on YouTube

African YouTubers are among the biggest beauty influencers in the world. Here are our favorite beauty channels, which you should follow.

A still from Nyadollie’s makeup tutorial video on YouTube.

Nyadollie’s video featuring a makeup routine for dark skin was the most viewed video on TikTok in 2023.

Photo from Nyadollie/YouTube.

YouTube has emerged as a cornerstone of the beauty community, where trends take shape and new voices continue to rise. Among the most influential figures in this community are African beauty vloggers who are reshaping global beauty standards.

From creative and edgy makeup tutorials, helpful and time-saving beauty hacks, and empowering natural hair care advice, these 11 African bloggers are the beauty influencers to follow if you’re seeking fresh inspiration and wholesome content.

Nyadollie

Nyadollie is a prominent influencer and model of Sudanese descent who recently rose to fame on TikTok. Her video featuring a makeup routine for dark skin soared to become the most-viewed TikTok video of 2023, amassing over 500 million views. This is a remarkable feat that’s elevated her standing in the beauty community and highlighted the untapped potential of often-overlooked complexions. On YouTube, you can find her doing the same thing, sharing the most suitable makeup brands and beauty looks for dark-skinned women.

Juliana Amaoteng

Juliana Amaoteng’s content is so relatable that you quickly get hooked. The Ghanaian Youtuber started her content creation journey during the COVID-19 pandemic by creating DIY beauty content on YouTube, eventually expanding her presence to Instagram and TikTok, where she’s amassed over 600,000 followers today. Whether it’s how to double braid with Brazilian wool, how to salvage cheap wigs, or how to curl natural hair, Amaoteng’s content is wholesome and free of pretense.

Jackie Aina

Jackie Aina built her following by being consistent (over a decade of videos), calling out brands who didn’t cater to Black women and producing her annual “Trends We’re Ditching” video, in which she uses comedy to make fun of the makeup industry. She is of Nigerian heritage and is the biggest Black beauty YouTuber on the internet.

Mihlali Ndamase

Whether hair, travel, or lifestyle, Ndamase, South African beauty influencer and entrepreneur has got you covered. She gained widespread recognition on YouTube, where she shares beauty tutorials, lifestyle insights, and fashion advice.

Beyond her online presence, Mihlali co-founded the Siyasizana Foundation, a beauty platform dedicated to empowering young women and supporting community initiatives.

Nyma Tang

Nyma Tang’s “Darkest Shade” series tests the darkest shade of some of the most popular brands— Fenty Beauty, Bobbi Brown and Lancome — to name a few. She built more than 300,000 followers within 10 months by filling a gap in the beauty YouTuber community. She currently boasts of 1.3 million subscribers and is of South Sudanese heritage (Nuer to be exact) and based in Dallas, Texas.

Ronke Raji

Ronke Raji, a Nigerian American beauty and lifestyle influencer is famous for her creative makeup looks, cool hair hacks, and promoting African beauty standards. She rose to fame on Instagram and YouTube where she shares beauty tutorials, fashion inspiration, and lifestyle content. Beyond beauty, she uses her platform to address mental health and highlight the significance of representation in the beauty industry.

Kay Yarms

Kay Yarms’ YouTube channel blends tutorials, product reviews, and personal vlogs, allowing her to connect with viewers through her expertise and authentic personality. Her insights into skincare and makeup techniques have continued to enhance her growing influence in the South African beauty community.

Dimma Umeh

Dimma Umeh’s elegant and glamorous makeup looks emphasize glowing skin and smokey eyes. Her “5 Things For” series is perfect for those starting a makeup and skincare collection. Because she is based in Nigeria, she often explains which brands deliver to the country and she also promotes indigenous makeup brands. Also, check out her Ankara-inspired makeup tutorials which were all the rave years ago.

Ale Jay

Ale Jay, a Kenyan American beauty vlogger creates content that revolves around skincare routines and fashion tips that reflect her unique style. From in-depth do’s and don'ts to experimenting and trying out different brands, Jay’s wealth of experience and always-ready-to-share knowledge has amassed her a loyal YouTube following of almost 600,000.

Janeil Hair Collection

Based in Kenya, Janeil Hair Collection is simply heaven for all who are passionate about dreadlocks. From quick installations to switching from artificial to natural dreadlocks, and crochet hairstyles for beginners, there’s something for everyone.

Jennie Jenkins

Whether you’re a hair enthusiast, a beginner or an expert, you can learn everything you’d like to know about wigs from Jennie Jenkins. But hair is not where it begins and stops with Jenkins. A British Nigerian beauty and fashion influencer, she’s also made her mark through fashion hauls and lifestyle content. She regularly shares beauty tips, product reviews, and style inspiration on YouTube, and with years of experience in the online beauty community which has garnered her more than 600,000 subscribers, Jenkins is widely recognized for her mastery of makeup and her signature chic, glamorous style.

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