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This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent

This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent

Nivea has come under fire for an advertisement promoting skin lightening, but the incident also opens up a broader discussion about marketing trends and consumer demand on the continent.